[Reporter Park Jong-gyu] Lotte Home Shopping ranked first according to the June 2026 home shopping brand reputation big data analysis results released by the Korea Corporate Reputation Research Institute. Konyang Home Shopping and Hyundai Home Shopping followed.

This evaluation was conducted on seven TV home shopping brands from May 1 to June 1. The big data utilized for the analysis totaled 10,551,173 cases, a 5.51% increase compared to the previous month (10,000,003 cases). The brand reputation index was calculated by comprehensively evaluating participation, media, communication, community, and social contribution indices.

■ June Home Shopping Brand Reputation Top Rankings and Key Indicators

First place Lotte Home Shopping recorded a brand reputation index of 2,229,651, a 18.87% increase compared to the previous month. The detailed indices were 433,700 for participation, 532,678 for media, 545,022 for communication, 427,800 for community, and 29,451 for social contribution.

Second place Konyang Home Shopping recorded a brand reputation index of 2,062,470, rising 13.60% from the previous month. The detailed indices were 301,720 for participation, 455,136 for media, 332,137 for communication, 357,559 for community, and 615,918 for social contribution.

Third place Hyundai Home Shopping recorded a brand reputation index of 1,794,311, an 11.33% increase. The detailed indices were 322,113 for participation, 406,424 for media, 397,061 for communication, 472,217 for community, and 196,496 for social contribution.

They were followed by 4th place CJ O Shopping (brand reputation index 1,384,323, up 3.66%), 5th place Home & Shopping (1,211,190, down 11.09%), 6th place NS Home Shopping, and 7th place GS Home Shopping.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, "In the June home shopping brand reputation analysis, Lotte Home Shopping ranked first," adding, "The overall scale of big data in the category increased by 5.51% compared to the previous month."

He further explained, "Brand issues rose by 31.44%, brand communication by 5.96%, and brand diffusion by 8.07%, whereas brand consumption decreased by 4.52% and brand contribution decreased by 11.86%."