Mirae Asset Securities My Data ranked first in the June 2026 Financial My Data brand reputation. KB Kookmin Card and Hana Card ranked second and third, respectively.

The Korea Corporate Reputation Research Institute announced these results after analyzing a total of 25,865,416 pieces of big data across 32 financial My Data brands from May 1 to June 1. This figure represents a 0.29% increase compared to the previous month (25,790,331 cases). The brand reputation index is calculated by comprehensively evaluating participation, media, communication, and community indices.

Mirae Asset Securities My Data, which took first place, achieved a total score of 3,914,713 by recording a participation index of 415,584, a media index of 974,545, a communication index of 1,331,432, and a community index of 1,193,151. This is a 10.51% increase from the previous month (3,542,551 points).

Following this, second-place KB Kookmin Card My Data (total 2,088,659 points) rose 20.91% compared to the previous month, while third-place Hana Card My Data (total 1,302,871 points) surged by 44.81%.

In contrast, fourth-place Hana Bank My Data scored a total of 1,244,728 points, falling 22.07% from the previous month, and fifth-place Shinhan Card My Data also decreased by 17.39% to a total of 1,179,435 points.

Additionally, Shinhan Bank, Hyundai Card, Woori Card, KB Insurance, IBK Industrial Bank of Korea, Woori Bank, iM Bank, KB Kookmin Bank, KB Securities, and Lotte Card were included in the top 15.

Koo Chang-hwan, Director of the Korea Corporate Reputation Research Institute, stated, "In the June Financial My Data brand reputation analysis, Mirae Asset Securities ranked first," adding, "The size of brand big data increased by 0.29% compared to the previous month."

Looking at detailed indicators, brand diffusion rose by 34.44%, but brand consumption decreased by 13.05%. Furthermore, brand issues and brand communication also fell by 5.76% and 1.23%, respectively.