Singer Choi Yena (YENA) continues her trendy run, receiving love calls from various fields, including the gaming industry. On the 4th, a new character modeled after Choi Yena was released in Nexon's popular online FPS game 'Sudden Attack'. The character consists of two concepts, 'Rabbit' and 'Gumiho', offering users a unique fun experience. It is evaluated that Choi Yena's signature bubbly energy harmonizes with the atmosphere of the game, creating a positive synergy. The sensation in the gaming industry stems from Choi Yena's unparalleled ability to embody brands. Until now, Choi Yena has been active in a wide range of areas, including alcohol, games, wireless earbuds, as a hair care brand ambassador, and as a skincare brand campaign model, proving herself to be a true 'MZ generation icon'. Her music activities are also going smoothly. With the title track 'CATCH CATCH' from her fifth mini-album 'LOVE CATCHER', Choi Yena is achieving good results on global short-form platforms and domestic music charts. The enthusiasm on the global stage is also fierce. Having successfully concluded her Asia tour concerts in Seoul, Macau, Taipei, and Hong Kong, Choi Yena is set to wrap up the tour with her upcoming Tokyo concerts on the 13th and 14th. Photo = YH Entertainment