Designer brand company Piece Peace Studio is accelerating its efforts to capture domestic and international markets as it pursues a listing on the KOSDAQ market, centering around its flagship brand, 'Mardi Mercredi'.

The IPO price for this listing has been set at 21,500 won. In the market, there are observations that if the stock price doubles after listing, it could reach 86,000 won.

Since its establishment in July 2020, Piece Peace Studio has rapidly expanded its position in the market based on sensible designs and a differentiated brand strategy. In particular, the women's contemporary brand 'Mardi Mercredi,' which actively utilizes flower graphics, has secured overwhelming awareness among young consumers and established itself as a key driver of the company's growth. It is maintaining a consistent growth trend based on its original brand identity and own intellectual property rights (IP).

The company has moved away from its existing business focused on women's clothing and has continuously expanded its brand areas. It has sequentially introduced the athleisure line 'Actif', the kids' line 'Les Petits', and the shoe line 'Les Pompes', while also pursuing portfolio diversification through the operation of new brands such as 'VACANT Archive' and 'Hello Sunrise'.

In the industry, Piece Peace Studio's core competitiveness is cited as the independence and scalability of its brand based on its own IP. It is evaluated that the company has maximized supply chain efficiency by establishing a stable production partner network, while simultaneously enhancing product competitiveness centered on its internal planning and design organization.

The comprehensive expansion of online and offline sales channels is also behind this growth. The company has strengthened its D2C (Direct to Consumer) strategy centered on its own mall to increase the proportion of online sales, and is providing brand experiences through various offline stores, including flagship stores in the Hannam-dong and Dosan Park areas of Seoul. In addition, it has built a distribution network in the form of shop-in-shops centered on major commercial districts to increase consumer accessibility, and is making every effort to expand its contact with overseas consumers beyond the domestic market.

A fashion industry official evaluated, "While designer brands with clear brand identities are being recognized for their competitiveness in the global market, Piece Peace Studio is also showing growth potential based on its own brand competitiveness." The market is paying attention to whether Piece Peace Studio will be able to leap forward into a global lifestyle fashion company beyond Korea, using this listing as an opportunity.

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