Peacepeacestudio entered the KOSDAQ market on the 8th. As of 9:00 AM on the same day, the stock price is trading at 26,950 won, up 25.35% from the previous day. In early trading, the price even surpassed the 30,000 won mark. The lead underwriters are NH Investment & Securities and Mirae Asset Securities.

Previously, the subscription fever for Peacepeacestudio was also hot. The institutional demand forecast competition rate recorded approximately 847 to 1, and the equal allocation number for both securities firms was tallied below 0.7.

Established in 2020, Peacepeacestudio has achieved remarkable growth in the domestic fashion market by forefronting its unique brand sensibility. In particular, centered around the designer brand 'Mardi Mercredi,' it is attracting high interest from domestic and international consumers with differentiated designs such as flower graphics.

Mardi Mercredi is diversifying its customer base by expanding its product categories beyond simple womenswear to include the athleisure brand 'Actif,' the kids' brand 'Le Petit,' and the shoe brand 'La Pompe.' In addition, by continuously launching new brands such as 'Vacant Archive' and 'Hello Sunrise' and strengthening its fashion portfolio, it is laying the foundation for long-term growth to reduce dependence on specific brands.

The company's greatest strength lies in its self-developed intellectual property (IP). It is evaluated that its structure of directly planning and operating its own brands, rather than distributing external brands, is advantageous for expanding brand value. Furthermore, through a supply chain system that keeps planning and design in-house while efficiently utilizing external production networks, it is responding quickly to market changes and achieving stable product supply.

Its distribution strategy is also evolving. Online, it is increasing its sales share centered on its own official mall to directly secure customer data, while offline, it is maximizing the brand experience through flagship stores and shop-in-shops located in the Hannam-dong and Dosan Park areas.

Within the industry, it is expected that Peacepeacestudio's own IP-based strategy will act as a core competitiveness in the future in a fashion market where brand story and originality have become important. With the funds secured after the listing, attention is focusing on whether the company can secure new growth drivers if it accelerates overseas market expansion and the nurturing of new brands.

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