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IZNA Promotes 3rd Mini Album 'SET THE TEMPO' Globally, Surges in Popularity Across U.S., China, and Europe

The group IZNA is fully engaged in an all-out global promotional campaign spanning the United States, China, France, and other regions around the world to celeb

CBC News Desk
Staff Reporter
4 min read
IZNA Promotes 3rd Mini Album 'SET THE TEMPO' Globally, Surges in Popularity Across U.S., China, and Europe
CBC News

The group IZNA is fully engaged in an all-out global promotional campaign spanning the United States, China, France, and other regions around the world to celebrate the release of their third mini album, 'SET THE TEMPO.'

Through a partnership with Republic Collective, IZNA (Mai, Bang Jimin, Coco, Yoo Sarang, Choi Jung-eun, and Jung Se-bi) will release a limited-edition album on July 10 that includes exclusive benefits for the U.S. market. Pre-orders for signed albums containing exclusive photocards are currently underway at major local retailers.

In China, the group has partnered with the major music streaming platform QQ Music to roll out offline promotions. Large-scale outdoor advertisements utilizing concept photos from IZNA's new album have been displayed at major shopping malls in ten key Chinese cities, including Shanghai, Shenzhen, and Guangzhou, capturing the attention of locals.

The group is also making swift strides in Europe. Through an interview with French K-pop media outlet K Society, IZNA shared their thoughts on their comeback and conveyed the message behind their title track, 'METRONOME,' connecting with European fans.

The impact of their global promotions is also reflected in their music performance. Upon release, the new album immediately entered the upper ranks of the iTunes Top Album charts in five regions worldwide, including Japan and Indonesia. In South Korea, all tracks from the album charted on the Melon HOT 100. In particular, the title track, 'METRONOME,' is seeing a steady increase in listener counts across major global platforms such as Spotify, YouTube Music, and Apple Music.

Following a second-place finish on Japan's AWA and mora overseas charts, the group recently surpassed 10 million views on their music video. With a dance challenge continuing to trend on social media, IZNA is steadily expanding their presence in the global music market.

Photo provided by = WAKEONE, QQ Music.

CBC News Desk
Staff Reporter

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