On the 11th, Naver traded around the flat line, with short-term profit-taking sell orders clashing against bargain hunting. During the morning session, Naver traded at 226,000 won, down 0.44% from the previous trading day. Although it showed an upward trend by rising to 230,500 won early in the session, it surrendered its gains as sell orders emerged. Trading volume exceeded 2.2 million shares, reflecting active trading.

Recently, Naver's stock price has shown a strong upward trend, driven by expectations for the expansion of its artificial intelligence (AI) business and a recovery in the advertising market. In particular, the advancement of generative AI services and the expansion of enterprise AI solutions are being evaluated as new growth drivers. The market is paying close attention to Naver's transition into an AI platform company, moving beyond its existing business structure centered on search and commerce. Strategies such as the development of hyper-scale AI models, the expansion of its cloud business, and the strengthening of its content ecosystem are analyzed to support its mid- to long-term growth.

The expansion of AI investments and data center infrastructure by global big tech companies is also having a positive impact on Naver's stock price. Accordingly, the investment sentiment for domestic AI-related stocks overall is also improving. However, the desire for profit-taking is also growing following the sharp short-term surge. After rapidly rising from the 190,000-won range to the 250,000-won range recently, Naver is exhibiting expanding volatility. Investors are keeping a close eye on whether performance will improve and the speed at which the AI business becomes profitable.

The securities industry predicts that Naver's likelihood of performance improvement will increase if the recovery of the advertising market and the proliferation of AI services materialize in the second half of the year. On the other hand, a global economic slowdown and intensifying competition are cited as major risk factors. Market attention is focused on whether Naver will use the 220,000-won range as a support line to continue its upward trend.

[This article was written with the assistance of AI. This article is intended to provide information for reference in making investment decisions and does not recommend the purchase or sale of specific stocks. Any losses arising from stock investments are attributed to the investor themselves, and investment decisions must be made under sufficient review and responsibility.]