[Reporter Park Jong-gyu] Gyowon Life took the top spot in the June 2026 brand reputation survey for the funeral service industry. Woongjin Freedream Life and Daemyung I'm Ready followed, ranking 2nd and 3rd, respectively.

The Korea Corporate Reputation Research Institute announced that it analyzed 2,497,901 pieces of consumer big data targeting 11 domestic funeral service brands from May 2 to June 2. The analyzed figure decreased by 9.69% compared to the previous month (2,765,959 pieces). This survey calculated the brand reputation index by comprehensively evaluating the participation index, media index, communication index, and community index.

◆ June Funeral Service Brand Reputation Rankings ▲ 1st Gyowon Life ▲ 2nd Woongjin Freedream Life ▲ 3rd Daemyung I'm Ready ▲ 4th Boram Sangjo Life ▲ 5th The K Yodaham ▲ 6th Boram Sangjo Development ▲ 7th Theribon ▲ 8th Boram Sangjo People ▲ 9th Parents' Love ▲ 10th Hyowon Sangjo ▲ 11th Boram Jaehyang Sangjo

◆ Major Brand Reputation Index Analysis ■ Gyowon Life (1st): Recorded a brand reputation index of 659,601 with a participation index of 177,007, media index of 232,418, communication index of 126,324, and community index of 130,853. (Up 23.65% compared to the previous month)

■ Woongjin Freedream Life (2nd): Recorded a brand reputation index of 488,677 with a participation index of 94,982, media index of 155,163, communication index of 123,254, and community index of 115,278. (Down 19.40% compared to the previous month)

■ Daemyung I'm Ready (3rd): Recorded a brand reputation index of 350,426 with a participation index of 69,180, media index of 71,030, communication index of 113,981, and community index of 96,236. (Down 37.58% compared to the previous month)

■ Boram Sangjo Life (4th): Brand reputation index of 285,143, up 10.50% compared to the previous month ■ The K Yodaham (5th): Brand reputation index of 233,964, down 1.68% compared to the previous month

Koo Chang-hwan, Director of the Korea Corporate Reputation Research Institute, stated, "In the June funeral service brand reputation analysis, Gyowon Life ranked first," and added, "The overall size of big data decreased by 9.69% compared to the previous month. In detail, brand consumption fell by 4.29%, brand issues rose by 5.08%, brand communication fell by 6.74%, and brand diffusion fell by 25.14%."