A video of the winners of the '6th Korean Wave Entertainment Awards' was broadcast on an electronic billboard in Times Square, New York, USA, showcasing the potential of Korean popular music on the global stage.

According to the awards ceremony organizers, a video featuring the winners of major categories of the Korean Wave Entertainment Awards was displayed on the TSX Entertainment billboard in New York's Times Square on May 30. This billboard broadcast was planned as part of a special reward provided to the winners.

The billboard sequentially introduced videos that drew attention, including △ Hwang Young-woong's "Oppaga Dorawatda" who simultaneously won the Trot Music Award and the Trot Male Star Award △ Trot Female Star Award winner Kim So-yeon △ KPOP Male Popularity Star Award winner PLAVE △ KPOP Female Popularity Star Award winner Ha-deul △ and "Refresh" by ZHANGHAO, who won the OST Popularity Award.

The TSX Entertainment billboard in Times Square, New York, which attracts massive crowds daily, is a symbolic space for global advertising where worldwide tourists and media focus their attention. With the video being broadcast in this location, it is evaluated to have achieved a practical global promotional effect by naturally exposing the content to local citizens and tourists.

At this year's ceremony, the activities of various K-pop artists also stood out. The group XLOV had the honor of winning the 'K-pop Global Korean Wave Entertainment Award,' while KARD received the 'K-pop Global Entertainment Award.'

XLOV is gaining attention as a next-generation K-pop contender, showing rapid growth in the global market within a short period after its debut. Meanwhile, KARD is a representative group that has contributed to expanding the global K-pop fanbase by building a solid fandom in overseas markets such as South America and the United States. Both teams are expanding their influence in the global market by conducting overseas activities with their distinct musical colors.

The trophy design, which became a hot topic, also caught the eye. The trophy for this ceremony was created with a motif inspired by King Sejong the Great, receiving high praise from the attending singers and officials. The Korean Wave Entertainment Awards organization plans to continue the unique identity of the ceremony through designs that reflect the history and traditions of South Korea.

Meanwhile, the Korean Wave Entertainment Awards is scheduled to hold another ceremony in the second half of this year. The organizers expressed their determination to unveil a new trophy design for every edition in the future, while continuously providing global promotions and rewards for the winners to promote the status of Korean popular music to the world.

Photo Source: Rematch