The global fashion industry is swooning over SEVENTEEN's Joshua.

According to his agency, Pledis Entertainment, Joshua has joined as the first K-pop artist to become a 'Friend of the House' for the Swiss luxury watch brand Jaeger-LeCoultre. The brand revealed the reason for his selection, stating that Joshua's authenticity, restrained attitude, and dedication align with the values of the Maison.

His collaborations with global fashion magazines are also active. On the 29th of last month, Joshua was the only overseas artist invited to the fashion event 'Vogue Vacation' hosted by Vogue China, held in Sichuan, China. In addition, he graced the cover of Vogue Singapore's June issue, flawlessly pulling off a variety of outfits, and received praise from the publication as a 'K-pop mastermind.'

Furthermore, he simultaneously graced the covers of the British and Chinese editions of the UK fashion magazine <PUSS PUSS> and also appeared in <Esquire Japan>, proving the love calls from the global fashion industry.

Meanwhile, Joshua recently released the soundtrack 'One More Dance' for the film <K-POPS!>, which was directed by and stars pop star Anderson .Paak, continuing his musical endeavors. He is expanding his global influence in various fields, including delivering a speech at his appointment ceremony as a UNESCO Youth Goodwill Ambassador and receiving a certificate of appreciation from the LA City Council.

Photo provided by = Jaeger-LeCoultre, Pledis Entertainment (HYBE)