Madup, an AI-based advertising and marketing company, began its IPO subscription for general investors on May 23. The lead underwriter is Mirae Asset Securities, and as of the morning of the first subscription day, the number of evenly allocated shares was tallied at approximately 13.60. However, it is necessary to keep in mind that the process is still in its early stages.

IPO Price Confirmed at 8,000 Won... Demand Forecast Records Competition Rate of 1,396.29 to 1

Madup's IPO price was confirmed at 8,000 won, the upper end of the desired IPO price band. During the prior demand forecast for institutional investors, it recorded a competition rate of 1,396.29 to 1, proving high market interest. The company is scheduled to list on the KOSDAQ market on July 1.

AI-Based Advertising Operation Efficiency Platform

Madup provides advertising agency services and marketing automation solutions that enhance advertising operational efficiency using AI technology. The business is largely divided into the Marketing Business Division and the Solution Business Division.

The Marketing Business Division supports the automation and efficiency of advertising operations with its proprietary AI solutions. It focuses on improving marketing performance for clients through a technology-based advertising operation service (Managed AdOps Service) that improves upon the existing labor-intensive advertising execution method.

The Solution Business Division operates the AI marketing agent platform 'LEVER Xpert.' The solution comprehensively analyzes advertising data and supports marketing decision-making, helping companies improve their marketing efficiency and productivity.

AI Advertising Market Growth... Post-Listing Outlook

The market is paying close attention to Madup's business scalability and profitability improvement following its listing, as the advertising and marketing industry integrated with AI technology continues to grow. In particular, the demand for advertising automation and data-driven decision-making is expanding, leading to a growing interest in related solution companies.

However, some point out that a cautious approach is necessary for IPO investments, as stock price volatility may increase depending on market conditions and changes in supply and demand after listing.

[Assisted by AI in writing. Investor Notice: IPO subscriptions and post-listing stock price movements may vary significantly depending on market conditions and supply and demand. This article is not an investment solicitation, and the final judgment and responsibility for investments lie with the investor.]