The public subscription for Madup (offering price: 8,000 won) closes on the 24th. The lead underwriter is Mirae Asset Securities, and as of this morning, the equal allocation volume stands at 1.51 shares. The scheduled listing date is July 1, and investor attention is focused on the allocation results and the stock price movement immediately after listing.

■ Transition to an AI Marketing Solution Company Madup is expanding its business beyond simple advertising agency services to become an AI-based marketing solution company. As the digital advertising market rapidly reorganizes around mobile, the importance of data analysis and precise targeting capabilities is growing, and Madup has focused on building a technology-based marketing platform.

Based on its IT service development capabilities and business operation experience, the company has maintained a growth trajectory in the performance marketing sector since its founding. To address the operational complexity and inefficiency arising from the diversification of advertising channels, the company has devoted significant effort to developing its own technology.

■ Evolution from 'LEVER' to 'LEVER Xpert' Madup introduced 'LEVER,' its proprietary platform that supports advertising operation automation and performance optimization, enabling the integrated management of multiple advertising media and the establishment of a data-driven marketing operation environment. In 2024, the company commercialized its next-generation platform, 'LEVER Xpert,' further strengthening its technological competitiveness. The solution focuses on improving marketing efficiency for businesses by advancing advertising performance analysis and operation automation features.

Recently, Madup has been expanding its partnerships with major advertising platform operators while also conducting joint research with an AI-specialized research institute. The company is evaluated as pursuing a transition from its existing ad agency-centric business model to a marketing solution company integrating AI technology.

■ Market Outlook The industry forecasts strong growth potential for the AI-based marketing platform market, given the continuously increasing demand among businesses for data utilization and advertising efficiency improvements. Attention is focused on how Madup's technological prowess and platform competitiveness will impact its valuation following the listing.

[※ This article was written with AI assistance based on publicly available materials and market information. The content included in this article serves as reference material for investment decisions and does not constitute a recommendation to buy or sell any specific stock or guarantee any returns. The stock market may fluctuate due to various variables, so investment decisions must be made based on the investor's own judgment and responsibility. As some information interpretation or errors may occur during the AI analysis process, please be sure to verify regulatory filings and corporate announcements before making any final investment.]