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Identity (idntt) Makes Comeback on July 13 with New Album 'itsnotover'... New Narrative Begins with 20 Members

"Street culture idol" group Identity (idntt) is making a comeback with a new album containing a fresh sense of identity. Agency Modhaus heightened anticipation

Jay Choi
Staff Reporter
3 min read
Identity (idntt) Makes Comeback on July 13 with New Album 'itsnotover'... New Narrative Begins with 20 Members
CBC News

"Street culture idol" group Identity (idntt) is making a comeback with a new album containing a fresh sense of identity.

Agency Modhaus heightened anticipation for the comeback by releasing a promotion scheduler for Identity's new album 'itsnotover' along with a preview video titled 'itsnot5ver: 20/24' through its official social media.

Identity will officially release the new album on July 13 at 6 p.m. and will hold a showcase the same day at 8 p.m. to meet with fans.

Ahead of the official release, various pre-release content will also be unveiled sequentially. On July 1, a Face ID film and images introducing newly joining members will be revealed first. Starting July 2, character films for each member will be released, followed by a mood film, concept photos, a highlight medley, and a title track music video teaser. In between the schedule, spoiler livestreams for fans are also planned.

Musically, the group has introduced changes. Having built a unique narrative through 'unevermet' and 'yesweare,' Identity will showcase captivating music that blends hip-hop, trap, and EDM sounds in this new album.

According to agency Modhaus, a total of 20 members, including existing members, participated in this album. Identity plans to join forces with the new members to depict even more deeply the special journey of boys searching for their identity.

Photo = Modhaus.

Jay Choi
Staff Reporter

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