According to domestic precious metal prices from Geum Sise.com as of July 1, 2026, major items including pure gold, platinum, and silver showed a bearish trend with prices declining across the board.

The purchase and sell prices for major precious metals are as follows:

• Pure Gold (3.75g): Buy 870,000 won (down 4,000 won from the previous trading day), Sell 735,000 won (down 10,000 won)
• 18K Gold: Sell 542,000 won (down 7,000 won)
• 14K Gold: Sell 421,000 won (down 5,000 won)
• Platinum (3.75g): Buy 331,000 won (down 5,000 won), Sell 277,000 won (down 3,000 won)
• Silver (3.75g): Buy 11,850 won (down 100 won), Sell 11,000 won (down 150 won)

Meanwhile, the key variables that will determine the future direction of gold prices include the direction of U.S. interest rate policy, changes in the value of the dollar, the possibility of a global economic slowdown, and geopolitical risks in the Middle East and other regions.

However, some project that expectations for the growth of the artificial intelligence (AI) industry will continue to drive the U.S. stock market for the time being, drawing attention to how the future trajectory of gold prices will unfold in line with broader macroeconomic trends.

[※ This article is not intended as investment advice. The final judgment and responsibility for all investments lie with the investor.]