The group izna has successfully wrapped up official promotions for their 3rd mini album 'SET THE TEMPO.' Their trajectory, which proved their own unique rhythm in the global music market, is drawing attention.

izna (Mai, Bang Jimin, Coco, Yu Sarang, Choi Jeongeun, Jung Sebi) concluded their official promotional activities for their third mini album 'SET THE TEMPO' with their appearance on MBC's 'Show! Music Core' on the 4th.

Expanding Their Autonomous Narrative Following 'Not Just Pretty'… Title Track 'METRONOME'

This new release tells the story of finding one's own rhythm without wavering, even in a chaotic environment. Having showcased diverse possibilities through their previous work, the 2nd mini album 'Not Just Pretty,' izna emphasized an autonomous attitude over worldly standards in this album, further expanding their own narrative.

The title track 'METRONOME' is a song that symbolically depicts the process of finding a steady rhythm, like a metronome. izna organically incorporated the 'power dreamlike' concept throughout their music and performance, proving their exceptional stage presence.

In particular, during the dance break section, they perfectly executed vogueing moves along with precise group choreography, leaving a strong impression. Off stage as well, they solidified their position as a performance-oriented group by offering diverse content including choreography practice videos, performance visualizers, and short-form challenges.

Ranking High on Domestic and International Music Charts… Enters Oricon Weekly Album Ranking

These achievements extended to domestic and international results. Upon release, the title track entered the Melon HOT100 chart on a major Korean music site, and ranked 2nd on Japan's AWA Overseas New Songs TOP 100 and 2nd on mora (Vibrezo) Overseas Singles Real-time Ranking.

Daily listener counts also steadily increased on global platforms such as Spotify and YouTube Music. The album also ranked high on Japan's Oricon Weekly Album Ranking and Weekly Combined Album Ranking.

Notably, the point choreography challenge, which spread primarily through short-form platforms, surpassed 60 million cumulative views, proving its global popularity.

New Official SNS Accounts Launched in Chinese-Speaking Regions… Expanding Global Communication Channels

Meanwhile, izna newly opened official SNS accounts in Chinese-speaking regions, including Weibo, Douyin, and Bilibili, on the 4th, expanding their global communication channels.

Attention is focused on what new trends these artists, who have expanded their sphere of activity worldwide, will create going forward.

Photo = WAKEONE