The 'Let's All Die' choreography performed by San of the group ATEEZ during the stage for their new song 'Bad' is generating explosive buzz on global short-form platforms.

[San's Killing Part Takes Over Global Short-Form Platforms] ATEEZ is currently promoting with 'Bad,' the title track from their recently released fourteenth mini-album 'GOLDEN HOUR: Part.5.' In particular, San's killing part in the latter half of the stage has been spreading rapidly through Instagram Reels and YouTube Shorts, capturing the attention of global fans.

In the video, San appeared in a white sleeveless outfit, showcasing a muscular physique and an overwhelming performance. He drew intense public attention with his restrained movements and piercing gaze. Fans showed explosive reactions to San's stage, leaving comments such as "Please only wear sleeveless shirts for a while," "Now I understand why it's called the 'Let's All Die' part," and "He tore up the stage with just a sleeveless shirt." San, who is nicknamed the 'Grand Duke of the North,' once again proved his outstanding stage presence and performance capabilities through this promotion.

[Album Sales and Billboard Chart Success] Beyond performance, ATEEZ is also achieving overwhelming results in album sales and music charts. This album topped the U.S. Billboard 200 chart, marking the group's third overall No.1 debut. In Korea, it surpassed 1.88 million copies in first-week sales, setting a remarkable record as their seventh million-seller.

Their previously released thirteenth mini-album 'GOLDEN HOUR: Part.4' also ranked No.3 on the Billboard 200 immediately after its release on February 6, reached 200,000 copies in first-week U.S. sales, and achieved a five crown sweep on music broadcasts, demonstrating the group's status as a trending act.

• *[2025–2026 Award Sweep and Future Schedule]**
• ATEEZ continues its string of awards at major domestic and international ceremonies.
• 2025 Awards: 39th Golden Disc Awards Album Division Bonsang, iHeartRadio Music Awards K-Pop Artist of the Year, 7th Newsis Hallyu Expo Seoul Mayor's Award, Korean Popular Culture and Arts Award Prime Minister's Commendation, Korea Grand Music Awards Daesang and Bonsang, 10th Anniversary Asia Artist Awards Daesang and Bonsang
• 2026 Awards: 33rd Anniversary Hanteo Music Awards Daesang, 40th Golden Disc Awards Bonsang, ASEA Daesang and Bonsang, 35th Seoul Music Awards Daesang and Bonsang

Meanwhile, ATEEZ is set to perform as a headliner at 'British Summer Time Hyde Park' on June 28. Additionally, they will hold the fan meeting 'ATEENY VOYAGE: TEENY MYSTERY' in Korea from July 17 to 19, and in Japan from August 4 to 6, meeting with their fans.