On July 10, 2026, based on Korea Gold Exchange prices, pure gold (24K·3.75g) traded at 877,000 won when buying and 735,000 won when selling. The buying price rose by 2,000 won (0.23%) compared to the previous trading day, and the selling price also increased by 1,000 won (0.14%).

Selling prices for other gold types besides pure gold are as follows:

• 18K: 540,300 won (up 800 won·0.15% from the previous day)
• 14K: 419,000 won (up 600 won·0.14% from the previous day)

Platinum (3.75g) recorded 341,000 won when buying and 277,000 won when selling. The buying price fell by 1,000 won (0.29%) compared to the previous trading day, while the selling price remained flat.

In terms of market context, gold prices are rising even as the New York Stock Exchange shows strength centered on semiconductor stocks. This suggests that investors are simultaneously pursuing growth expectations and risk aversion. Gold has served as a symbol of wealth and trust for thousands of years and maintains its status as a crisis-response asset in modern financial markets.

Going forward, gold prices are likely to react sensitively to geopolitical news. If concerns over inflation expand due to a surge in international oil prices, gold prices could face downward pressure.

[※ This article is for reference in investment decisions, and the final responsibility for investments lies with the investor.]