As the 2026 FIFA North and Central America World Cup wraps up its semifinals with only the third-place match and the final remaining, KBS has recorded the highest viewership among World Cup broadcasters, demonstrating its unrivaled presence.

KBS has confirmed the live broadcast schedule for the two remaining matches. On the 19th at 6 AM, France and England will face off in the third-place match, with commentator Park Joo-young and caster Kim Jong-hyun calling the game. The marquee finale, the championship match, will take place on the 20th at 4 AM as Argentina clashes with Spain, with commentator Lee Young-pyo and caster Nam Hyun-jong set to deliver an immersive live broadcast.

The semifinals of this tournament drew intense interest as the nations ranked first through fourth in the FIFA rankings squared off. In the match between France and Spain held on the 15th, attention focused on the showdown between Kylian Mbappe and Lamine Yamal. The KBS 2TV broadcast of that match recorded a nationwide viewership of 1.6% and 1.8% in the Seoul metropolitan area (based on Nielsen Korea). Subsequently, the Argentina-England match on the 16th, featuring a clash between Lionel Messi and Harry Kane, recorded a nationwide viewership of 1.8% and 1.9% in the Seoul metropolitan area, proving its strong popularity.

The biggest highlight of the upcoming final is the 'intergenerational showdown' between Argentina's Messi and Spain's Yamal. The two players share a special connection from 19 years ago, when a charity calendar photo captured a young Messi, then in his early twenties, bathing Yamal, who was just five months old at the time. The head-to-head matchup between these two players meeting again on the World Cup's grandest stage is a subject of keen interest for football fans worldwide.

KBS is broadcasting all matches of this tournament live and plans to keep viewers fully engaged with in-depth analysis and vivid commentary through the final game.