ABD, a new label under Hybe Music Group, has officially announced the debut of its first 7-member girl group, 'TUIDE,' capturing the attention of global fans.

At midnight on the 20th, ABD launched its official social media channels and simultaneously unveiled TUIDE's logo motion video for the first time. The group name 'TUIDE' is derived from 'Tune the tide.' It embodies the aspiration to harmonize the diverse currents of the world to create new enjoyment. The revealed lineup consists of seven members: Seohee, Seoyeon, Elena, Jia, Saki, Sea, and Lee Hanui. Prior to announcing the group name, TUIDE had pre-revealed some of its members through an ABD brand short film, building high anticipation among global music fans. In particular, as part of their debut promotion, they have announced an unconventional and distinctive communication strategy, such as running their official Instagram account as 'private' for the time being starting on the 21st, further heightening curiosity. Meanwhile, ABD, established under Hybe's multi-label strategy, pursues flexible and lighthearted creativity under the slogan 'A Bold Dream.' Han Sung-soo, Master Professional (MP), who has produced numerous hit works such as those of Seventeen, After School, IZ*ONE, and TWS, served as the executive producer for TUIDE's album, elevating the quality of their debut. [Photo Credit: ABD (Hybe)]