Group ENHYPEN has unveiled 'PEARL BITE,' an oral care specialized brand, as the fourth virtual brand for their 8th mini album 'THE SIN: BLISS' 'Engine Version.'

On the 19th, ENHYPEN released individual photos and film of member Sunghoon through their official SNS. This content was produced in a 'fake advertisement' format, aligning with the vampire concept. Sunghoon appears in the role of a dentist, introducing 'PEARL BITE,' a brand dedicated to maintaining the fangs essential for vampires.

In the revealed advertisement, Sunghoon wore a professional gown while gazing into the camera, exuding a sense of trust. In the subsequent film, he simultaneously displayed a focused demeanor while holding the product in his palm and a friendly charm by exchanging a fist bump with a young patient who had completed treatment.

'PEARL BITE' carries the concept of keeping vampire fangs clean and healthy under the slogan, 'Blood-free white teeth, a perfect smile.' The brand consists of a diverse lineup of oral care products, including toothpaste, toothbrushes, and dental floss.

Ahead of 'PEARL BITE,' ENHYPEN consecutively introduced a total of four virtual brands: the vampire transportation service 'ROUTE,' the garden asset manager concept 'MIDNIGHT BANK,' and NI-KI's mattress model concept 'DORMANT.'

Individual content for Jay, Jake, and Sunoo is scheduled to be released sequentially through the 22nd.

Meanwhile, ENHYPEN's 8th mini album 'THE SIN: BLISS' will be released simultaneously worldwide on August 21 at 1:00 PM. The music video for the title track 'Bloody Paradise' will be unveiled on the 22nd at midnight.