Boy group NOWZ is officially ramping up comeback excitement with a unique salad concept. Their agency, Cube Entertainment, released a new 'Z Film' video on NOWZ's official social media channels at midnight on the 22nd.

In the released video, members Hyunbin, Yoon, Yeonwoo, Jinhwik, and Siyoon humorously transformed into salad ingredients such as lettuce, cucumber, tomato, avocado, and chicken breast. Based on a scenario where a salad order is placed through a delivery app, they delivered fresh entertainment with witty dialogue and acting. In particular, they reversed the mood with disco-style outfits, featuring a sequence where sriracha sauce was added according to an order note, and maximized anticipation for their new song through a flashy party scene.

Previously, NOWZ playfully showcased their signature B-tier sensibility through Z Film teaser posters and concept images, wearing casual outfits that embodied each ingredient. In addition, they have continued their unique fan communication by opening a 'Day N Salad' website that incorporates a delivery app format, allowing fans to participate directly.

Having confirmed their comeback for this coming August, NOWZ has launched a full-scale promotional campaign to capture Gen-Z with such differentiated planning. They plan to continue rolling out a variety of content in the future.

Photo = Cube