On EBS's 'Seo Jang-hoon's Neighborhood Millionaire,' Shin Sang-soo, known as the myth of the Korean wedding industry, appears and shares his remarkable success story.

Over the past 30 years, Shin Sang-soo has hosted an impressive 50,000 weddings and achieved a peak annual revenue of 50 billion won. He currently operates seven wedding halls and three wedding dress shops, wielding enormous influence in the Korean wedding industry. In particular, he has designed award ceremony dresses for famous actresses including Kim Ji-won, Park Ji-hyun, Jang Yoon-ju, Jung Eun-chae, and Jo Yeo-jeong, proving his exceptional talent.

In this episode, Seo Jang-hoon and Jang Ye-won visit Shin Sang-soo's wedding dress shop located in Gangnam-gu, Seoul. The building captivates attention from the outside, with fashion designer Paul Smith and architect Kim Chan-joong having participated in its design. The spacious seven-story interior, spanning approximately 300 pyeong (about 990 square meters), displays a wide variety of glamorous wedding dresses.

On this day, Jang Ye-won takes time to personally select dresses and tries on two for fitting. During this process, Seo Jang-hoon jokingly complains, 'Why am I helping pick out a wedding dress when I'm not even your husband,' drawing laughter.

When Jang Ye-won appeared in a pure white wedding dress, Shin Sang-soo did not hold back his praise, saying, 'Ye-won, you look like a work of art. You look like a Greek goddess.' When Jang Ye-won then came out wearing her second dress, Seo Jang-hoon silently flashed a shy smile, creating a subtle atmosphere.

In relation to this, Shin Sang-soo mentioned the famous superstition that 'if you try on a wedding dress, you must get married within three years.' In response, Jang Ye-won said, 'I caught Lee Sang-hwa's bouquet but still haven't been able to get married. This time, I will truly give it my best,' revealing a strong determination to marry.

Meanwhile, EBS's 'Seo Jang-hoon's Neighborhood Millionaire,' featuring the exploits of wedding industry titan Shin Sang-soo and the chemistry between Seo Jang-hoon and Jang Ye-won, airs on Wednesday, July 22 at 9:55 PM.