ENA and Lara Station's co-produced new variety show 'X The League' (hereafter XTL) will premiere on August 2 at 7:50 PM. The program is a national-level sales commerce survival show featuring 40 global sellers from 8 teams across 9 countries. The winning team will receive $500,000 in prize money and the 'Global No.1 Seller' title.

Global icons Girls' Generation's Tiffany Young and GOT7's BamBam will serve as MCs. Alongside Tiffany Young's leadership, who has experience hosting various variety shows and award ceremonies, BamBam will also compete directly as the Thai team owner, taking on an active role as both MC and participant.

The cast's impressive lineup also draws attention. For the Korean team, brand creator Noh Hee-young serves as team owner, while lifestyle icon Gi Eun-se takes on the role of team captain. They are joined by beauty artist Sang-eun Eonni, practical-item expert Kkak Eonni, and fashion expert Kkang Stylist as team members. Additionally, Francesca Paraggio will represent the U.S. team, while Jian Hao Tan, with 7.7 million subscribers, will compete for the Singapore & Malaysia team. The combined subscriber count of the 40 participants easily exceeds 360 million.

In the recently released main teaser video, the 40 sellers from 8 teams were introduced, highlighting their fierce competitive spirit. Gi Eun-se stated, 'With just one click, products from the other side of the world end up in our hands. It's literally the opening of a single market.' Noh Hee-young displayed strong confidence, saying, 'We'll have to see how things play out, but our goal is to win.' Other participants also expressed their determination to win, noting that while they are wary of the Chinese team with its overwhelming population scale, no team is afraid.

The production team stated, 'We will vividly showcase the influencers' fierce competition, selling strategies, and behind-the-scenes stories,' adding, 'Please look forward to the growth narratives and authenticity of the 40 participants.' Public attention is now focused on this massive national commerce survival show featuring 40 global sellers from around the world.