Jake of the group ENHYPEN has revealed his transformation into an animal rights activist through the 'Engine Version' content of their 8th mini album 'THE SIN : BLISS'.

On the afternoon of the 22nd, ENHYPEN unveiled the photos and film for Jake's edition of the 'Engine Version' of 'THE SIN : BLISS' via their official SNS. This content was planned in a 'fake advertisement' format. Jake takes on the role of an animal rights activist at 'HAVEN,' a fictional brand within vampire society, showcasing a unique charm. 'HAVEN' is set up as a non-profit organization where vampires exclusively protect wild animals that have longer lifespans than humans or are difficult to care for.

Jake's gentle image perfectly harmonizes with the brand's identity, emphasizing animal safety and health. The advertisement includes phrases such as "Even while you rest, we remain awake" and "Care provided by those who know them best," intuitively capturing characteristics unique to vampires. The film features scenes of Jake caring for and bonding with wild animals in a forest office, as well as turning off moonlight lighting for bats, revealing both a serious and humorous charm.

With the release of Jake's edition, ENHYPEN has successfully completed the lineup of fictional brands within their vampire universe. This lineup encompasses a wide range of fields, including an animal protection organization, special transportation services, a bank, a mattress brand, oral care products, real estate brokerage, and comprehensive nutritional supplements. Additionally, elements symbolizing vampires, such as eternal life, fangs, coffins, and blood, are placed throughout the content to enhance immersion.

Meanwhile, ENHYPEN's 8th mini album 'THE SIN : BLISS' is set to be released on August 21 at 1 PM. This album tells the story of lovers who break taboos, flee, and accept being together as a blessing. The music video for the title track 'Bloody Paradise' is scheduled to be released at midnight on the 22nd, the day following the album's release.