Ara (ARA) Inc. announced that it will begin selecting 'ZELOSA Founding Anniversary Models' starting July 27 to commemorate the official launch of its new comprehensive online entertainment platform, 'ZELOSA.'

An Entertainment Platform Built on Healthy Appeal and Communication ZELOSA provides a new stage where models and influencers can interact with fans and build their careers. Unlike existing services centered on provocative exposure, the platform aims to create an environment where models communicate genuinely with fans based on healthy appeal. Within the app, contests across various fields will run on a regular basis, including racing girls, wrestling round girls, magazine cover models, and live commerce show hosts. Fans can support the growth of models through various methods such as membership subscriptions, chatting, and liking-based donations. In the future, features such as real-time live streaming, fandom communities, and inter-fandom chat functions will be introduced sequentially.

Founding Anniversary Model Benefits and Selection Process This contest selects models through fan voting, and winners will receive practical rewards such as contracts with agencies and prize money. In particular, the first-place winner of the inaugural contest will receive ▲ a 5 million won cash prize ▲ a ZELOSA model photo shoot opportunity ▲ one week of 'ZELOSA PICK' advertisement exposure within the app. Applications are open to all professions and experience levels, including fitness, racing, fashion, beauty, and live commerce. After a simple registration process, selected models can also participate in future ambassador recruitment.

Application Method and Launch Schedule Applications for the Founding Anniversary Model selection will be accepted online on an ongoing basis starting July 27 through the official ZELOSA website and Instagram (@zelosa_official), with the full-scale selection process taking place within the ZELOSA platform.

An representative from Ara Inc. stated, "ZELOSA will be a place of new opportunities for models and a playground for fandoms," adding, "The platform will serve as a solid foundation for models who have been working authentically in their respective fields to advance to a bigger stage."

Meanwhile, ZELOSA will soon be available on the Apple App Store and Google Play Store, and launch commemorative promotions for fandoms will be revealed in sequence. The latest news related to the platform can be found on Instagram.