The group KiiiKiii (Jiyu, Leesol, Sui, Haum, Kya) has officially ramped up comeback excitement by unveiling concept photos for their third mini album, 'WhyKiiiKiii.'

On June 26 and 27, KiiiKiii consecutively released two concept photos for their new album in a tour schedule format via their official social media and website.

The first 'Ever2Late' version combined natural elements with Y2K sensibilities against a white-toned backdrop to create a mystical and unique visual. The subsequent 'Hey Hi' version consisted of two breakfast concepts: 'Jetem Mile,' capturing a European bakery atmosphere, and 'What I Need Meal,' featuring a beach vacation look, maximizing the refreshing feel of the season.

In particular, the website utilized airplane seat monitor and menu board formats to enhance immersion, and also revealed partial instrumentals of the album's tracks, further heightening anticipation for the release.

The third mini album 'WhyKiiiKiii' adds Y2K retro sensibilities to a Waikiki concept. Through six tracks unfolding 24 hours of summer as a tour course, the album is set to showcase KiiiKiii's expanded musical world.

Meanwhile, KiiiKiii will release their new album on August 10 and kick off their full promotional activities.

Photo = Starship Entertainment.