KB Kookmin Bank's self-produced corporate finance drama 'Star to START: K-Enterprise Begins' has surpassed a cumulative 4 million views, receiving an enthusiastic response.

The series, which drew attention for starring actor Kim Nam-gil, was produced as a four-part series and released on KB Kookmin Bank's official YouTube channel. Set against the backdrop of actual corporate finance operations, the drama vividly portrays productive financial support for small and medium-sized enterprises as well as import and export finance consulting work.

In the drama, Kim Nam-gil plays the role of 'Deputy General Manager Kim Young-jin,' a corporate finance Relationship Manager (RM), demonstrating his capabilities as a reliable partner who resolves the challenges faced by corporate clients and contributes to business growth. Through this, the drama effectively highlighted KB Kookmin Bank's commitment to corporate finance expertise and its sincerity toward its clients.

In particular, following the release of the first episode, it elicited an explosive response from viewers, recording 23,000 likes, approximately 2,200 comments, and over 6,000 shares. Viewers poured out positive reviews, commenting that they could truly feel the bank's genuine dedication to its corporate clients.

A KB Kookmin Bank official stated, "We aimed to convey KB Kookmin Bank's sincere commitment as a reliable financial partner that supports the sustainable growth of businesses from the closest proximity," and added, "We will continue to present a variety of content that can empathize and communicate with our customers."

Meanwhile, KB Financial Group is supplying a total of 93 trillion won in productive financing over five years through 2030 to support future growth industries and innovative companies. Leveraging its competitiveness in infrastructure finance, the group is focusing on brokering large-scale project finance, expanding investments in the National Growth Fund, and strengthening its corporate finance capabilities, thereby contributing to the sustainable growth of the real economy and the enhancement of national industrial competitiveness.