The group KiiiKiii (Jiyu, Leesol, Sui, Haum, Kiya) attended the 3rd mini album 'WhyKiiiKiii' release commemorative pop-up store opening photo call event held on the morning of the 6th in Seongsu-dong, Seongdong-gu, Seoul.

Slated for release on the 10th, this album is the culmination of the 'Gen Z beauty' group KiiiKiii's bolder musical challenges and unique visual creativity. It is gathering high expectations as an album that will most clearly showcase their current position and the direction they will expand toward in the future.

Through this album, KiiiKiii plans to present their unique individuality, freedom, wit, and sensibility as a single sensory course, introducing a more multi-dimensional and original musical world to the public.

The title track 'Pop off Pop off' is an electronic synth-pop song based on intense synth sounds that captivate the ears. It features an addictive chorus line layered over a sensuous beat that brings to mind a dazzling performance. In particular, lyrics that evoke a summer scene, such as 'hot as if on fire' and 'a sandcastle built at will,' blend together to complete an unforgettable KiiiKiii-style summer song from the very first listen.

Meanwhile, KiiiKiii will release their 3rd mini album 'WhyKiiiKiii' on the 10th at 6:00 PM (KST) through various online music sites and kick off full-scale comeback promotions with the title track 'Pop Off Pop Off.'

Text and photo by Reporter Choi Jae-hyuk #KiiiKiii