ENHYPEN will release their 8th mini album 'THE SIN : BLISS' in August 2026, opening a new chapter in their vampire narrative with the title track 'Bloody Paradise.'

Since their debut, ENHYPEN has used vampires as a core motif for six years. From their 2020 debut album 'BORDER : DAY ONE,' they have meticulously woven a dark fantasy concept into all aspects of music, visuals, performance, and album planning, establishing their own unique team identity. In their early days, they used the vampire concept as a metaphor to depict the growth and identity of youth, and later expanded the emotional spectrum in the 'BLOOD' series to include blood-bound connections, blind love, and intense desire. By varying the same theme across each album, they have consistently sparked new curiosity.

They have also steadily introduced content that allows fans to directly experience the narrative. Representative examples include 'Concept Cinema' videos, 'Romance House' which brings the album's story to life, and 'Vampire Now,' a virtual media outlet covering vampire society. During the promotions for their 7th mini album 'THE SIN : VANISH,' they even ran a blood donation campaign inspired by the vampire's blood-sucking traits.

The new 8th mini album 'THE SIN : BLISS' tells the story of vampires going on a flight of love. The title track 'Bloody Paradise' is characterized by combining contrasting imagery in its word choice with Brazilian funk rhythms to express positive energy even in precarious situations.

To commemorate the album's release, the 'House of Vampire ~Dive into ENHYPEN Chronicle~' exhibition will be held from the 13th to September 27 at the Ara Art Center in Jongno-gu, Seoul. Visitors can experience a vampire mansion as members of the same bloodline as ENHYPEN. The virtual media outlet 'Vampire Now' will also continue to operate, delivering various enjoyment to fans through articles connected to the album.

ENHYPEN has continuously evolved their vampire narrative in terms of content, form, and the way they communicate with fans, while maintaining a consistent identity. These efforts have now become the team's powerful signature weapon.