In episode 3 of ENA's global selling survival show 'X The League,' sellers from each country engage in fierce competition for the championship.

Korea Activates Strategy to Chase 1st-Place Indonesia

The South Korean team, ranked 2nd in the intermediate standings, launched a strategy to close the gap with the 1st-place Indonesian team. Team captain Gi Eun-se proposed a live commerce collaboration to a stylist known as 'Kkang,' who generates 20 billion won in annual revenue. Gi Eun-se said, "Working together rather than alone will help boost sales even more. Let's go for first place," and Kkang responded positively, saying, "There will be synergy, and the content will turn out fun."

The two then negotiated selling prices with brand representatives, and Kkang agreed to Gi Eun-se's request for a price reduction. However, when some employees raised concerns about profitability, Kkang remained optimistic, saying, "It's fine. We'll retain customers."

Indonesia Unites to Defend 1st Place

The Indonesian team, ranked 1st in the intermediate standings, overcame internal conflicts and united. Team member Ipnuda said, "Our goal is to make Indonesia's name shine. All team members are dreaming of winning." Captain Ashanti said, "Being in first place is something to be proud of, but it's also frightening," remaining wary of being pursued. The Indonesian team conducted live broadcasts daily, employing a sales strategy that combined special discount prices with time limits.

China Declares Counterattack... Aims for 1st from 3rd Place

The 3rd-place Chinese team also launched a counterattack. Team owner Guo Qing said, "We came here aiming for first place, and it hurts our pride. The real battle starts now," expressing fierce determination. Key member Xiao Xuanni is a Korean woman living in China who has been married to her Chinese husband for six years. She revealed her commerce know-how, which generates 2.8 billion won in monthly revenue, communicating with her husband via walkie-talkie in a four-story mansion from the basement to the third floor. Xiao Xuanni's employees commuted to the house to begin preparations for live commerce.

Episode 3 of 'X The League' airs on Sunday, August 16 at 7:50 PM. Teams from each country compete for the final rankings in the first-round mission 'Ranking Sorting,' with the championship prize money set at $500,000.