Yeonjun of TOMORROW X TOGETHER has concluded his successful U.S. solo activities, leaving a powerful impression on the global music market.

Yeonjun recently launched his U.S. promotions with his second mini album 'NO LABELS: PART 02'. He became only the second K-pop solo singer ever to take the stage at ABC's morning news program 'Good Morning America' as part of its 'Summer Concert Series', and headlined Billboard's 'One Night Only' at the Troubadour in Los Angeles, following in the footsteps of BTS. In addition, he was invited to Z100's 'Summer Bash' as the first Korean singer ever, and showcased a ceremonial first pitch and performance at 'Korean Heritage Night' held at the LA Dodgers' home stadium, continuing his aggressive run of activities.

Behind these achievements lies the systematic planning and production expertise of Big Hit Music, which elevated BTS's Jungkook to global pop stardom. Jungkook and Yeonjun captivated audiences with solid vocal and performance skills and energy that dominated the stage. In particular, they enhanced their musical quality through collaborations with global producers and presented choreography and staging that maximized each artist's unique strengths. Expanding offline touchpoints beyond studio broadcasts and radio to large outdoor concerts, small venues, and sports events, they also built a sense of connection with local audiences.

Meanwhile, Yeonjun's global run continues. His group, TOMORROW X TOGETHER, is set to perform at the 'Global Citizen Festival' held in New York's Central Park on September 26 as the only Korean artist among this year's participants.

Photo source: Big Hit Music (HYBE).