A pop-up store themed around ILLIT's official characters 'DEARLIT' will run from September 2 to 6 on the first floor of HYBE's headquarters in Yongsan-gu, Seoul.

■ Experience the DEARLIT Universe Crossing Between Dreams and Reality

This pop-up store is characterized by bringing DEARLIT's dream-and-reality-crossing universe to life throughout the entire space. A character sculpture photo zone has been set up at the entrance, and visitors can also experience an animation screening area. Content allowing visitors to leave messages on-site will also be available, offering a chance to create special memories.

■ From Stress Ball Keychains to Practical Items... Purchase Events Too

The 'Much Zone,' the merchandise exhibition space, will feature products targeting the 1020 generation, such as stress ball keychains, keycap keychains, and 3D stickers, as well as practical items including scrunchies, cushions, headbands, and T-shirts. An event will also be held, gifting DEARLIT transparent photocards and Photoism booth photo shoot vouchers based on purchase amounts.

■ Five Characters Born from Members' Ideas

The DEARLIT characters reflect the personalities of ILLIT's members: Chitty (Yunah's character), Ori Rabbit (Minju's character), Moka Latte (Moka's character), Hihi (Wonhee's character), and Ppaekko (Iroha's character). Each character's personality and appearance were developed with ideas the members contributed directly during the planning stage.

■ Advance Reservation Required... Starts at 11 a.m. on the 27th via Weverse

Visits to the pop-up store must be reserved in advance through Weverse, the global superfans platform. Reservations open at 11 a.m. on August 27.

Meanwhile, ILLIT will take the stage at the '2026 K WORLD DREAM AWARDS' to be held at KINTEX in Ilsan on September 2.