LE SSERAFIM is expanding its connection with fans in a more multidimensional way by spotlighting its official characters, FIM'S CLUB. The character IP, created based on the individual personalities and charms of the members, has evolved beyond simple merchandise sales into complex content encompassing unique storytelling and offline spaces, boosting fan immersion.

■ Characters Resembling All Five Members Reborn as 'FIM'S SECRET LAB'

FIM'S CLUB, created after the five LE SSERAFIM members — Kim Chaewon, Sakura, Huh Yunjin, Kazuha, and Hong Eunchae — consists of Kim Achi (Kim Chaewon), Sakuku (Sakura), Heurimong (Huh Yunjin), Juharong (Kazuha), and Hong Ppippi (Hong Eunchae), and has long enjoyed a strong response from fans. Precisely reflecting each member's characteristics to enhance familiarity, FIM'S CLUB now greets fans with a new theme, 'FIM'S SECRET LAB,' built around a secret laboratory concept.

The project cleverly stimulated fans' curiosity from the teasing stage. On the 17th, the group surprised fans with a teaser flyer recruiting participants for a 'Happiness Virus Clinical Trial,' drawing buzz. The official video released on the 18th playfully depicted the characters' narrative: inside a dark laboratory, they endure failed experiments and explosions that leave them covered in soot, yet ultimately succeed in developing the happiness virus. The characters' journey of completing positive energy through relentless challenges resonates with the confident and positive messages LE SSERAFIM has conveyed, leaving a deep impression.

■ Pop-Up at HYBE Yongsan... Pre-Registration Starts at 3 PM on the 21st via Weverse

The imaginative universe from the video extends directly into a physical space. The 'FIM'S SECRET LAB POP UP,' running from the 27th to the 31st at HYBE's Yongsan headquarters, will feature a detailed laboratory set with experiment tables and sinks, along with soot-covered character dolls marking traces of failure, giving fans an immersive sense of stepping directly into a scene from the story. Pre-registration for the pop-up begins at 3 PM on the 21st through the global superfan platform Weverse.

The merchandise lineup and on-site benefits are also solid. Items include plush dolls along with practical everyday goods such as pouches, photocard holders, keychains, bath bombs, and T-shirts. All purchasing customers will randomly receive one 'Happiness Virus Card,' and those spending over 50,000 won will also receive an unreleased photocard, adding collectible value.

■ After 'K World Dream Awards,' Finale of Japan Tour... A Breathless Pace

LE SSERAFIM, showing exceptional love for fans through this character project, is also maintaining a breathless pace on stage. The group will attend the '2026 K World Dream Awards' at KINTEX in Ilsan on the 27th, delivering a dazzling performance. They will then wrap up their Japan tour, '2026 LE SSERAFIM TOUR 'PUREFLOW' IN JAPAN,' with concerts in Fukuoka on September 2 and 3.

[This article highlights stars nominated for the Netizens' Awards. The Netizens' Awards is an online fan voting platform that does not sell voting rights and provides equal voting opportunities to all users. Rankings are determined by fans' voluntary and consistent participation rather than capital, and the cumulative 77 million votes are a record of pure fan devotion built from each individual fan's choices. This article was partially assisted by AI.]