Global K-POP rookie boy group AlphadriveONE (ALD1) has made a comeback with their second mini album 'UNBREAKABLE: 少年BEAST' and has begun full-scale promotional activities.

AlphadriveONE appeared on Mnet's 'M Countdown' broadcast on the 27th, presenting the stages of their title track 'BORN DIRE' and b-side track 'Diamond Hour (Standing Ver.)' on a music show for the first time. On this day, the members proved their solid vocal abilities during the 'Diamond Hour' stage, and then exuded rough, intense energy during the 'BORN DIRE' stage, captivating attention with their contrasting charms.

The title track 'BORN DIRE' was enhanced by the participation of world-renowned choreographers Sienna Lalau and Nick Joseph. In addition, the music video, a collaboration with a mega crew of about 100 people and dance team The Storyz, has received explosive responses since its release, surpassing 21 million cumulative views as of the morning of the 28th.

The group is also making its mark on domestic and international charts immediately upon their comeback. They ranked 2nd on Japan's Oricon Daily Album Ranking for two consecutive days, recording the highest position among rookies who debuted this year. In Korea, the title track 'BORN DIRE' took 1st place on the Bugs real-time chart, and all the b-side tracks entered Melon's 'HOT100'.

Meanwhile, AlphadriveONE won two awards at the '2026 K WORLD DREAM AWARDS' held the same day, taking home the 'K World Dream Artist Award' and the 'K World Dream Super Rookie Award'. With this, the group has achieved a total of 10 awards at domestic and international ceremonies since their debut, continuing their unique trajectory as a trending rookie.

Photo source: Capture of Mnet's 'M Countdown' broadcast screen.