Jang Wonyoung of IVE has taken the grand prize in the advertising model (female) category at the '2026 Brand of the Year Awards' for the second consecutive year.

Following her win in the same category last year, she once again reached the top this year, further proving her standing in the advertising industry.

The 'Brand of the Year Awards' is a ceremony hosted by the Korea Consumer Brand Committee and organized by the Korea Consumer Forum, marking its 24th edition this year. Each year, brands and figures who shone throughout the year are selected through a nationwide consumer vote.

Consumer voting for the 2026 awards took place over two weeks, from June 29 to July 12. Approximately 770,000 domestic consumers participated, with a total of about 7.95 million votes counted. As a result, Jang Wonyoung was chosen by consumers as this year's advertising model.

Jang Wonyoung has been active as an advertising model and brand ambassador in the fashion and beauty sectors. She has demonstrated high buzz and influence by embodying each brand's concept in her own unique style, and her continued popularity in the advertising industry has drawn attention.

She is also continuing her activities on stage. Her group IVE is currently holding its second world tour, 'SHOW WHAT I AM,' meeting fans around the world.