Won-i of the group Lesseon is generating online buzz with her unpretentious eating show in a pizza advertisement.

In the released video, Won-i instantly captured viewers' attention as she enjoyed a generously topped pizza without any pretense, taking big, hearty bites. Breaking away from the mold of conventional commercial ads, she did not settle for a perfectly staged, static smile but showcased a bold and vivid tasting style, focusing on the food's natural flavor and filling her cheeks. Notably, even in extreme close-up shots pressed right against her face, she maintained her candid reactions, heightening the video's overall immersion.

This candid presentation immediately resonated with the public. Netizens who watched the video praised her as one of the most appetizing eaters among pizza advertisements, while also responding with amusement that her adorable look in the close-up framing evoked a certain character. The consensus is that her genuine mukbang beyond a mere advertisement — with her cheeks puffed full and the tight filming technique — effectively brought out Won-i's inherently bright and friendly vibe.

Won-i's performance, which infused her own personality without being bound by formal promotional conventions, has gone beyond simple product promotion and is creating buzz. Her natural expressiveness and energy, unleashed without hesitation in front of the camera, are being talked about online, reaffirming her presence as a model.

Meanwhile, Won-i of Lesseon joined the September Netizens' Awards in the Female Singer category. As of the afternoon of the 3rd, she is ranked 19th, and attention is focused on her performance in the Netizens' Awards through the end of the month. Whether fans' votes will consolidate is the key factor.