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OWIS Releases Follow-Up 'juicy' Music Video... Summer Participates in Writing and Composing + Fan-Interactive 'JUICY MARKET' Opens

Group OWIS has begun full-scale follow-up promotions with 'juicy,' a track from their debut album. On the 7th, they released the 'juicy' music video through their official YouTube channel, along with fan-interactive content that expands their universe. 'juicy' is a pop track featuring member Summer

Jay Choi
Staff Reporter
3 min read
OWIS Releases Follow-Up 'juicy' Music Video... Summer Participates in Writing and Composing + Fan-Interactive 'JUICY MARKET' Opens
CBC News

Group OWIS has begun full-scale follow-up promotions with 'juicy,' a track from their debut album. On the 7th, they released the 'juicy' music video through their official YouTube channel, along with fan-interactive content that expands their universe.

'juicy' is a pop track featuring member Summer's direct participation in writing and composing, blending soft guitar loops with a minimal beat. OWIS previously built anticipation for the song by communicating with fans during a live broadcast.

The music video was produced in collaboration with COP Studio, a production company specializing in 3D animation. It presents a witty universe in which the members, transformed into a fruit guardian squad, manage a fruit factory, with kitschy and refreshing colors adding visual fun reminiscent of watching an animation.

Alongside this, OWIS opened the fan-interactive content 'JUICY MARKET.' Through a test that lets fans discover which juice guardian squad type matches their personality, and an interactive game 'JUICY: Rotten Market' where fans rescue members who have turned into fruit, OWIS offers fans a fresh kind of enjoyment.

Meanwhile, OWIS plans to continue active communication with their fandom, Eez, through various online and offline content in the future.

Photo = AllMyAnicDots

Jay Choi
Staff Reporter

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