Boy group KEYVITUP will take the stage at Milan Fashion Week in Italy, just six months after their debut. The move signals their expanding global activities amid growing attention from the international fashion world.

KEYVITUP will attend the show on the 24th, during Milan Fashion Week running from the 22nd to the 28th, at the official invitation of Italian brand Furla. The venue is 'Il Foyer Alla Scala,' overlooking Piazza della Scala.

The show will be staged as an immersive event called 'FURLA CINEMANIA.' It combines fashion, entertainment, and Italian-style storytelling based on Furla's 'Iconic Drama' universe.

Even before their debut, KEYVITUP collaborated with prominent Korean fashion and lifestyle brands, and recently drew attention by participating in '2027 S/S Seoul Fashion Week.' Making their official debut with their first EP, named after the team name announced in April, they entered the top 20 of the U.S. YouTube Shorts chart after KCON LA 2026, proving their potential to break into the global market.

Furla Chief Marketing Officer Erika Ferszt emphasized Furla's philosophy of supporting young, talented global individuals, saying, "We deeply respect Kim Jaejoong, an artist who has made his mark on the history of Korean popular music, and we are delighted to introduce KEYVITUP, the group he personally produced, to Italy for the first time. We hope this opportunity will lead to new cultural exchange."

Meanwhile, KEYVITUP plans to continue various overseas activities going forward.