Wiseplanet Company recorded a sharp rise compared to its initial public offering price (12,000 won) as it made its stock market debut on the 23rd.

As of 9 a.m. on the 23rd, Wiseplanet Company's shares were trading at 43,600 won, up 263.33% from the IPO price. If the stock reaches the so-called 'quadruple' level, equivalent to four times the IPO price, the share price would hit 48,000 won.

Market attention extends through the close of the first trading day. Key points to watch include the trading volume and price volatility on debut day, starting from the IPO price of 12,000 won. In particular, interest is focused on whether the stock will move up to the 48,000-won level, equivalent to 400% of the IPO price.

■ The Journey to Listing

Wiseplanet Company filed for preliminary review on April 15 and received approval on June 25. It then submitted its securities registration statement on July 29 and conducted demand forecasting from September 4 to 10.

Subscription for general investors took place from September 14 to 15, followed by allocation announcements and payment/refund procedures on the 17th. The listing date is September 23.

■ A Data-Driven Company Operating Its Own Brands

Wiseplanet Company is a business that develops and nurtures its own brands based on data-driven consumer analysis and digital performance marketing capabilities.

Since its founding in 2013, the company has provided performance digital marketing services to advertisers across various industries, accumulating experience in data-driven business operations. Building on this, it launched the living healthcare brand 'Dr. Piel' in 2018, making a full-fledged entry into its own brand business, and subsequently expanded its brand portfolio with the sleep care brand 'Nuzam' and the hybrid cosmetic brand 'Airenol'.

The company has a structure that directly handles the entire brand business process, from consumer data analysis to brand planning, product development, digital marketing, operation of its own online mall, and customer relationship management (CRM).

Sales are conducted mainly through the D2C (Direct to Consumer) model centered on its own online mall, while also entering major open markets and online platforms to broaden consumer touchpoints. A characteristic of its business structure is the use of customer data secured in this process for customized marketing and CRM.

[Share prices on the first day of listing may fluctuate significantly depending on market conditions and supply and demand. This is not a recommendation to invest in any particular stock, and the final judgment on investment and responsibility for it rests with the investor. This article was partially assisted by AI in the writing process.]