IVE's LeeSeo has been appointed as the official ambassador for haircare brand Odd Carive.

Her agency, Starship Entertainment, announced on the 23rd that LeeSeo has partnered with Odd Carive and will begin full-fledged brand activities.

The first campaign featuring LeeSeo will be conducted through a 'blind teasing' method. The campaign drew attention by unfolding with a focus on scent and atmosphere without directly revealing the product or model.

The centerpiece of this campaign is 'Rose Rosée,' a fragrance personally chosen by LeeSeo. Inspired by living roses holding dew, it is characterized by a clear and delicate feel, and it draws attention for embodying the fresh image of a newly bloomed rose, unlike existing rose perfumes. The product received an enthusiastic response during its pre-order period, with all prepared stock selling out before launch.

A brand representative stated that LeeSeo was selected as ambassador because her clear and sophisticated image aligns with the sensibility the brand pursues, adding, "Starting with 'Rose Rosée,' we plan to showcase the new charms of Odd Carive together with LeeSeo."

In addition to her activities with IVE, LeeSeo has been active in various fields, including serving as a music show MC, photo shoots, and advertisements. With her bright and lovely charm as well as a mature aura, she is gaining attention as a next-generation beauty and fashion icon.

Meanwhile, IVE, the group LeeSeo belongs to, is continuing to meet global fans through its second world tour, 'SHOW WHAT I AM'.