Singer Joji performed a celebratory set at the after-party concert for the New Balance global running event '2026 Run Your Way Seoul (2026 Run your way SEOUL 10K RACE),' held on the morning of the 4th at the Culture Plaza in Yeouido Park, Seoul.

Approximately 7,000 runners participated in this year's race. Various celebrities and sports stars also attended, adding star power to the event. Broadcaster Noh Hong-chul, the event's longtime fixed MC, served as host, and New Balance women's muse Kim Yuna attended to cheer on the runners.

Following the race, an after-party concert brought the event to a fitting close. Joji opened the show, girl group Billlie took the baton next to amp up the energy, and rapper Loco delivered the finale.

Text and photos by reporter Choi Jae-hyuk

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