The 'October K-Brand Power No.1' vote, hosted by UPICK, will run until 3 p.m. on the 19th. Voting began on October 5.

Candidates in this vote include leading figures from across K-culture, such as actors, trot singers, idol groups, and solo artists.

Currently, Jeon Yu-jin, Byeon Woo-seok, and Kim Yong-bin are engaged in a fierce battle for first place at the top of the rankings, each backed by their fanbases. Trot singers Seongri, Youngtak, and Lee Chan-won, along with actors Rowoon, Park Ji-hoon, and Heo Nam-jun, are closely chasing behind, while BTS's Jin and Jimin are also among the candidates, drawing fans' attention.

The artist who ultimately takes first place will be featured in an advertisement on the outdoor billboard of the Cheonggye Korea Building in Gwanghwamun, Seoul. In addition, if the winner receives more than 40 million votes, a donation of 1 million won will be made in the artist's name.

Notably, Kim Yong-bin, who ranked first in September's 'K-Brand Power No.1,' is now aiming for a second consecutive win in this vote.