Matin Kim, a leading K-fashion brand, held a photo event on the morning of the 8th at its Dosan store in Sinsa-dong, Gangnam-gu, Seoul, to celebrate the launch of a collaboration collection utilizing Hangeul artifacts in the collection of the National Museum of Korea.

Global models from various countries, including foreigners, participated in the event, posing while wearing collaboration products inspired by the museum's collections.

The models showcased looks in which the distinctive sculptural beauty of Hangeul and the painterly charm of the "Dream of the Cloud Bridge" painting harmonized with Matin Kim's contemporary designs.