CJ Group Chairman Lee Jae-hyun [Provided by CJ Group. Redistribution and DB prohibited]

[CBC News] The global business expansion policy that CJ Group Chairman Lee Jae-hyun has emphasized is taking concrete form through affiliates' expansion of overseas distribution networks. As CJ OnStyle launches a global mall combining K-beauty, fashion, wellness, and K-pop to broaden its touchpoints with overseas consumers, attention continues to focus on Chairman Lee's global management moves.

◆ Global Growth Strategy Identified Through On-Site Management

During his on-site management visit to the United States in May, Chairman Lee visited CJ CheilJedang's food business arm in the Americas and CJ Olive Young's U.S. stores to assess the competitiveness of the group's global businesses. At the time, he stressed the need to connect the group's diverse business capabilities—including food, content, and beauty—to expand growth opportunities in overseas markets.

In August, CJ Group announced a target of achieving 12 trillion won in North American revenue by 2028, centered on its food, content, and beauty businesses. This concretized the group's business direction of spreading the K-lifestyle into the daily lives of overseas consumers.

◆ CJ OnStyle's Global Mall Opens in the U.S., Hong Kong, and Singapore

The launch of CJ OnStyle's global mall also aligns with this trend of overseas business expansion. CJ OnStyle announced the launch of the global mall on the 15th and began services in the United States, Hong Kong, and Singapore. It plans to expand service regions to France, Japan, and Taiwan within this year.

The global mall operates by introducing the products and tastes used by celebrities and creators as content and linking this to product purchases. It has opened a celebrity shop featuring actress Ha Ji-won's beauty brand 'Pouch24,' and plans to pursue content collaborations with K-pop artists within the year.

Alongside the online mall, the expansion of overseas offline distribution networks is proceeding in parallel. In France, the company is collaborating with retailer Leclerc, which operates more than 1,200 stores, while in the United States, it operates stores in the eastern region through a partnership with a K-beauty outlet. In Vietnam, it is also working to expand consumer touchpoints through online sales and local beauty select shops.

CJ OnStyle has been preparing for its overseas expansion since establishing a dedicated global business organization in 2025. It also plans to set up a global zone at the Creator Commerce Festival, to be held at COEX in Seoul from October 22 to 24, to expand cooperation with overseas creators.

◆ 8th Place in the Netizens' Awards... Chairman Lee Jae-hyun's Presence

As CJ Group's global business strategy leads to concrete results and execution steps across its affiliates, public interest in Chairman Lee is also drawing attention. As of the morning of the 22nd, Chairman Lee Jae-hyun ranked 8th in the Businessperson Award category of the October Netizens' Awards.

It is noteworthy that he is maintaining his presence in the awards, which reflect netizens' choices, alongside his management efforts to expand CJ Group's foothold in global markets. The Businessperson Award is meaningful as a category that offers a glimpse into public interest in corporate executives. Changes in Chairman Lee's ranking during the October awards are also a point of interest.

The global growth direction Chairman Lee has emphasized in on-site management and CJ OnStyle's recent business expansion share the common thread of bringing the K-lifestyle overseas. Attention is focused on what fruits CJ Group's global business expansion will bear going forward, and how netizens' interest in Chairman Lee's management moves will continue.

[This article is intended to provide information for investment reference and does not recommend the purchase or sale of any specific stock. Circumstances may vary depending on market conditions. Investment decisions and the responsibility for them rest with the investor. AI provided partial assistance.]