Choe Rip-u, a member of PLAYBLOOM, took first place with 25.88% of the votes in the 'BrandPick - Best Perfume Ad Model' vote hosted by the global fandom platform UPICK.

The vote was conducted in a way that allowed fans to directly participate in selecting the K-pop idol best suited for advertising and product imagery. Choe Rip-u beat out KEITO of KIIZ (24.72%), Ricky of &TEAM (23.88%), and Soobin of TOMORROW X TOGETHER (18.62%) to reach the top.

■ Even Support Across Asia and North America Proves Global Popularity

According to the country-by-country voting results released by UPICK, Choe Rip-u received even support across Asia and North America, including Taiwan, South Korea, Japan, China, Indonesia, the United States, and the Philippines. As a Taiwan native, Choe Rip-u confirmed broad popularity not only in the Greater China region but also among K-pop fans around the world.

■ First Place Prize: Outdoor Billboard Advertisement at Sinsadong, Seoul

The first-place winner will be given the opportunity to have an advertisement displayed on the outdoor billboard of SYH Tower in Sinsadong, Seoul.

The 'BrandPick' vote is characterized by the fact that it goes beyond a simple popularity contest and evaluates the harmony between an artist's unique image and brand concepts. An industry insider analyzed, "Perfume is a representative beauty item that can intuitively represent an artist's image and mood. Choe Rip-u's dreamy yet sophisticated charm appears to have moved fans' hearts as 'the idol best suited for perfume advertising.'"

Meanwhile, PLAYBLOOM released their second mini album 'LOVEHOOD' on October 14 and made a comeback with the new song 'Bloom' (Your Season Arrives). They have recently been actively promoting through appearances on various music shows and content programs.