Boy group ENHYPEN is heating up for their comeback by releasing the full music video (MV) of their title track a week ahead of the new album's digital release.

On the 30th, ENHYPEN unveiled two promotional calendars for their spin-off single 'THE SIN : PARALLEL WORLD' through HYBE LABELS' official YouTube channel. The videos, set against a snowy landscape and a holiday tree, evoked a warm year-end atmosphere and captured viewers' attention.

■ MV Release Moved Up a Week... An Unusual Schedule

An unusual MV release schedule is drawing attention in this comeback. ENHYPEN will release the title track MV teaser on November 12, followed by the full MV on the 13th at 11:59 p.m., one week before the album's digital release. It is a strategic move to let fans fully immerse themselves in the narrative of this spin-off through a work that combines visuals and sound.

■ Concept Content Revealed Sequentially... Full Release Schedule

Ahead of the comeback, a variety of concept content will be revealed sequentially. Starting with the tracklist on the 31st, the 'DREAM' concept film and photos will be unveiled on the 3rd and 4th of next month. The 'DAY & NIGHT' concept film will follow from the 5th to the 10th, and 'DAY' and 'NIGHT' concept photos will be released on the 11th, amplifying curiosity about the album's narrative.

The album's digital release is set for November 20 at 2 p.m., with the physical album out on the 23rd at 12 p.m. Additionally, 'I Want You, ENGENE' content for their fandom ENGENE is scheduled for the 25th, adding to anticipation.

■ A Side Story Capping Off the 'THE SIN' Series

'THE SIN : PARALLEL WORLD' is a side story that concludes the 'THE SIN' series. It tells the story of lovers who, having realized the value of being together in the previous work, become certain of their fated relationship in yet another parallel world.

Global fans are focusing on what musical spectrum ENHYPEN, who has demonstrated unique concept versatility with every album, will prove through this spin-off.

Meanwhile, ENHYPEN is set to attend the '2026 MAMA AWARDS' at Kyocera Dome Osaka in Japan on November 20, the day of the new release, where they will light up the stage.

Photo credit: BELIFT LAB (HYBE)