Creative Mut has successfully wrapped up its media exhibition celebrating the 8th anniversary of ATEEZ's debut, further strengthening the K-culture landmark status of the multipurpose cultural space 'Doodoodoo Seoul.'

The exhibition 'ATEEZ 8IRTHDAY: OUR ETERNAL STARS,' held for eight days from October 24 to 31, attracted approximately 15,000 visitors. In particular, key sessions on the first day, second day, and final day all sold out, demonstrating the passionate interest of the global fandom 'ATINY.'

An 'Eight-Year Journey' Rendered Through Holograms and Beam Projection

This exhibition utilized cutting-edge media technologies such as LED, holograms, beam projection, and cinema to bring the eight-year journey shared by ATEEZ and their fandom to life through immersive content. Interactive programs allowing visitors to participate directly were also prepared, offering a fan experience differentiated from conventional exhibitions.

Key programs included 'SUNRISE: PRACTICE ROOM,' where visitors could follow the choreography of 'BAD' along with the members' explanations; 'AURORA: PERFORMANCE,' which recreated the performance of the new song 'Drip' with eight holograms; and 'AURORA: EXCLUSIVE MOVIE,' featuring behind-the-scenes footage from the Coachella stage.

In addition, an archive showcasing ATEEZ's musical growth and activities through videos and images was presented, along with costumes worn by the members, albums signed by hand, and award trophies. Visitors experienced various participatory content shared with the members, such as hologram photos and a message wall, and all 2,000 pieces of exclusive exhibition merchandise sold out.

The Transformation of an Underground Space Dormant for 40 Years

'Doodoodoo Seoul' is a 335-meter-long, approximately 1,000-pyeong space located about 13 meters beneath Seoul Plaza, between City Hall Station and Euljiro 1-ga Station. Built in 1983 during the construction of Subway Line 2, the space remained closed to the general public for about 40 years before being reborn in 2023 as a multipurpose cultural space combining K-culture and cutting-edge media through the Seoul Metropolitan Government's temporary opening and a public-private partnership.

Following the success of the BIGBANG 20th anniversary 'COSMOS' exhibition, Creative Mut has continued its streak of hit exhibitions with this ATEEZ show, transforming the underground space into a hub for expanding global artist IP. The company plans to develop 'Doodoodoo Seoul' into a K-culture platform and new Seoul attraction visited by fans and tourists from home and abroad through diverse programs including performances, media art, fandom events, and brand collaborations.

Meanwhile, Creative Mut is accelerating the expansion of its global entertainment-tech business by combining cutting-edge media technologies such as AI, real-time holograms, VR/XR, and super-large media facades with its content planning and production capabilities. In fact, the G-DRAGON media exhibition 'Übermensch' has recorded a cumulative 250,000 visitors across 11 cities.