Group ILLIT has surpassed 100 million views on YouTube with the music video for 'Tick-Tack,' a track from their second mini album.

Their agency, BELIFT LAB, a label under HYBE music group, announced that the 'Tick-Tack' music video reached 100 million views on YouTube at around 2:15 a.m. on the 8th. With this, ILLIT has become a group with four music videos exceeding 100 million views, following 'Magnetic,' 'It's Me,' and 'jellyous.'

■ Scat incorporating clock ticking sounds... Flutter of excitement on a tennis court

'Tick-Tack' is a pop genre song that expresses the clamor of one's changing inner self through a unique scat sound resembling the ticking of a clock's second hand. The lyrics compare complex emotions to a cluttered cabinet, simultaneously containing the sides one wants to show and the sides one wants to hide.

Set on a tennis court, the music video visually depicts member Mocha's changing emotions as she falls in love. The members' sporty and funky styles and kitschy charm are emphasized, and scenes where only the members move freely in a space where time has stopped, along with dynamic camera work, catch the eye.

During promotional activities, ILLIT showcased bright energy with a finger photo-taking gesture and a 'peekaboo dance' in which they hid their faces and then revealed them. On the global short-form platform TikTok, a challenge using the song's key choreography gained huge popularity, with related posts exceeding 1.6 million as of the 7th.

■ Sailing smoothly on global charts with 'Do the Dance'

ILLIT is also making its mark on global charts with 'Do the Dance,' the title track of their fifth mini album.

'Do the Dance' climbed to No. 81 on Spotify's 'Weekly Top Songs Global' chart, and ILLIT ranked No. 105 on the 'Weekly Top Artists Global' chart. These are the highest rankings among K-pop girl groups that entered both charts during the same period. In addition, 'Do the Dance' took No. 9 on Apple Music's 'Today's Top 100: Japan' chart, making it the only song by a foreign artist to enter the top 10.