Rookie four-member group OVUS has launched its full-scale debut project with the release of its first music film, 'BLUE ROSE.'

OVUS unveiled 'BLUE ROSE' on its official YouTube channel on the 7th. The project will proceed by sequentially releasing 10 tracks from the group's first full album, along with 10 music films, every Saturday without a designated title track. New songs and videos will continue weekly until January 2027, ahead of the full album's release, after which the group will begin its official debut activities in earnest.

■ 'BLUE ROSE': A Youth Narrative Embodied in a Blue Rose

'BLUE ROSE' is a song that blends a powerful EDM sound with the four members' distinctive vocals. It captures the anxiety and hope of imperfect youth, using the blue rose as a symbol to express the story of finding one's own possibilities amid the hardships of reality. The song begins with the lyrics "I can't love me, a colorless world" and depicts an emotional shift toward gradually learning to love oneself.

The music film sensually captures performances by KD, HAE SEONG, LYNN, and JEON SEO, each in their own spaces. It begins with an intro montage presenting each member's narrative, and visually expresses the process of the four connecting as one voice. This work serves as a prologue connecting to the nine music films to be released afterward.

■ Director Shin Hee-won of NewJeans and SHINee Music Videos Joins... 10 Films Connected Like a Single Movie

Director Shin Hee-won, who directed NewJeans' 'Attention' and SHINee's 'View' music videos, participated in the project. The 10 music films were structured to stand independently while connecting like a single movie. CiELO CEO Kim Ji-hyun oversaw the overall production of the first full album.

■ 'One Voice: Unified Sound': A Four-Member Group with Main Vocal-Level Skills

The group name OVUS stands for 'One Voice: Unified Sound' and derives from 'OF US' and 'OVER US.' All four members — KD, HAE SEONG, LYNN, and JEON SEO — possess main vocal-level singing ability, performance skills, and songwriting capabilities. The group plans to showcase a variety of genres, including ballads, medium-tempo songs, and EDM, featuring solo tracks for each member.

Fan comments in various languages, including Korean, English, Japanese, Chinese, and Spanish, have been pouring in on the official YouTube channel where 'BLUE ROSE' was released. Fans have left positive reviews praising the music, the video, and the members' acting.

■ 'AMIGO' Released on the 14th... Weekly Saturday Releases Until 'At Last, Us' in January 2027

Starting with 'AMIGO' on the 14th, OVUS will sequentially release music films every Saturday at 12 p.m. on its official YouTube channel: 'DAYFLOWER' on the 21st, 'DIZZY' on the 28th, 'FATE' on December 5th, 'STILL' on the 12th, 'EVERLASTING FLAME' on the 19th, 'STEP4ME' on the 26th, 'BELIEVER' on January 2, 2027, and 'At Last, Us' on January 9, 2027.