Samsung Electronics is exclusively unveiling 37 works by the world-renowned painter Edvard Munch through the 'Samsung Art Store,' in collaboration with the Munch Museum located in Oslo, Norway.

The collection introduced this time includes Munch's masterpieces such as 'The Scream,' 'The Sun,' 'The Dance of Life,' and 'Melancholy.' In particular, it is noteworthy that a large number of rare works that have never been released to the public are included. Some of these rare works were restricted from being displayed even at local museums in Norway due to concerns about damage. Now, through the high-definition display of Samsung The Frame TVs, viewers can immersively appreciate the intricate details of the works from their homes.

The Samsung Art Store is a platform that provides approximately 5,000 works from world-class museums, such as the Metropolitan Museum of Art and the Museum of Modern Art (MoMA) in New York, in high definition. This Munch collection is available across the entire lineup of Samsung art TVs, including The Frame Pro, The Frame, Micro RGB, Neo QLED, and OLED. By combining outstanding display technology with sophisticated design, Samsung Electronics is evolving the TV from a simple viewing device into a lifestyle product that elevates the sophistication of a space.

Regarding this collaboration, Tone Hansen, Director of the Munch Museum, evaluated it as "a meaningful opportunity to showcase Munch's artistic world to a wider audience beyond the physical limits of a museum." Tommy Nilsson, Director of Samsung Electronics' Swedish subsidiary, also stated, "The Samsung Art Store helps more people naturally encounter works of art in their daily lives," adding, "I encourage you to vividly experience the Munch Museum collection from your home."